Traditional Distribution

 The conventional distribution model has three levels: the producer, the wholesaler and the retailer. This is a time-tested system with many well-established members at all levels. The conventional distribution model, however, calls for all parties in the channel to protect their own best interests. Thus, retailers are pitted against wholesalers, and wholesalers try to best producers. This web of conflicting interests sometimes works to the detriment of the entire system. For instance, a producer may try to bypass the wholesaler and go straight to retailers, prompting the wholesaler to retaliate by dropping the producer's products. This may be useful to our products, seeing as we don't get into any mishaps with the wholesaler and retailer, because it would allow our magazine to get into the hands of many valuable consumers that we need in order our our magazine to stay a float.