Audience Engagement Research: Fader Magazine

Fader magazine almost always uses African american celebrities as this appeals to their target audience, because their target audience consists of mostly African Americans. The majority of the magazines audience consists of over 21 year old's. Their target audience is mainly employed. This suggests that they are more sophisticated and would expect to see high status celebrities as they would want to be associated with that sort of high class image. This relates to our magazine because we also feature African Americans and our age range is from teens to late twenties as we offer new and trending material. Besides this, Fader Magazine mainly uses social media accounts in order to promote their magazine and their various products. Also they have website, which is a smart idea seeing as teens and young adults are consistently on the internet. Also, Fader has a YouTube account where they regularly post videos in order to attract and keep consumers hooked.

Instagram

YouTube

Website

Facebook