Audience Engagement Research: XXL Magazine

    XXL keeps up with hip hops energy and targets the people that live for urban music. The general target audience for XXL magazine is 78% male readers, with the median age of 27, and 44.7% college buyers, and 67% African Americans. Our target audience is the same because our magazine would pro-dominantly be for teens through and up too the late twenties as our intended and target audience, which is reflected in XXL magazines stats. XXL Magazine mainly uses social media to promote their brand and magazine as seen below. Also they have an annual "Freshman Class" showcasing all the new and upcoming rappers as a way to entice new consumers into viewing and purchasing their product. This a smart technique by utilizing digital media to promote themselves due to the population of young people that are constantly browsing the internet.
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