Marketing Plan

While researching the ways different print magazines market and promote their brand names I have found a multitude of different promotion possibilities. Due to my magazine's target audience and genre I have decided to promote my magazine strictly through social media/internet. Rap Caviar's targeted audience is young and can be primarily found on the internet and social media; for example: Instagram, Twitter, Snapchat, Facebook, etc. I plan to create interactive posts that engage our audience; this will in turn entice them to at the least check out our magazine and potentially purchase the product.

In order to market to my mass audience the rest of my marketing will also be online as well. I plan to create a banner ad promoting Rap Caviar on frequently visited sites that our readers would use such as Spotify, Footlocker, or even Dick's Sporting Goods web sites. These banner ads would be on sites that already attract a similar style audience in order to entice the most consumers as possible to our magazine.

I also plan on creating a free newsletter along with a website that our audience can view and learn more about Rap Caviar and all we have to offer within the hip-hop community. The newsletter would be free and give notifications to those who sign up on different aspects of Rap Caviar whether it be a new issue being released or just some general music industry articles. The website would include exclusive articles on available to members who subscribe, along with videos, and links to out online issue. All this is done in order to pool more viewers to not only the print aspect of our magazine but the digital as well.

I created an Instagram account as shown here: