Audience Engagement Research: Billboard Magazine

January 31, 2020

Audience Engagement Research: Billboard Magazine

Billboard magazine's target audience is record label executives, artists, music retailers and DJ's, but it is also sold to consumers, and is popular with music fans who obsess over the data of their favorite artists. Also, the target audience for Billboard magazine varies from young teens, from the age of 16, to young adults, at the age of 26. This is because the magazine provides its readers with the latest updates from the charts, but of different and various types of genres. In this way both our magazine are similar when assessing the target audience. Billboard has many different strategies when it comes to marketing their product. One big strategy is by using various social media accounts in order to attract and keep the attention of consumers by spreading among the board of social media. Not only do they utilize social media, but they also host their own award shows and have hundreds of well know artists attend. Finally, Billboard has many different events in order to keep the hype alive.