The "XXL" magazine cover presents an 11th annual freshman issue and includes new and upcoming rappers all in a photo to represent the XXL magazine. The cover eloquently provides a bright neon lettering that says the phrase, "We Got Clout". This is utilized to give the consumers eye appeal which is done in their logo as well.
While up-to-date circulation figures aren’t available, various estimates put the magazine above 130,000 readers. Also, XXL brings 1.3 million monthly unique visitors and an engaged social audience. The photos that appear on the majority of the magazine included new rappers along with well-known rappers. The advertisement that is presented in XXL is advertisement of upcoming concerts, new albums, etc. The magazine has an annual "freshman class" that showcases popular and new rappers, this is what the magazine is prominently known for. Despite the success, XXL has not been nominated or won any awards.
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